Hypebeast -
14 May 2016 19:16

In a bid to promote its Hardest Working Collection of grooming products, Old Spice has devised a hilarious new challenge, that if done right, will win contestants any material possession their heart so desires. Marketed as "run that thing you want to win," Old Spice's latest stunt is challenging participants to run a route that is effectively shaped like their dream prize when viewed on a digital map. All submissions will ultimately be interpreted by Old Spice, so be sure to get your feet drawin...
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